When Hironori was 12 years old, he visited Osaka's Americamura in the 90s with his denim-loving father and was shocked by the diversity of fashion and culture. Afterwards, he became fascinated with vintage clothing, music, and skateboarding, and decided to pursue a career in fashion.

After graduating from design school, he worked at several companies and then started working at a denim manufacturer "FULLCOUNT". Through projects with the theme of second-hand clothing, he changed his understanding from "second-hand clothes = USED" to "second-hand clothes = VINTAGE". This feeling later became the basis of WASEW.

In 2012, he founded his own sewing company "GGG". Six years later, in 2018, he reached a turning point. After three years of planning, the ideal T-shirt fabric was finally completed using a loopwheel knitting machine called Tsuriami in Wakayama. He decided not to establish his own brand until he created this fabric.

He was determined to close the brand if he could not sell out the first batch within a year. And the first product “S/S PACK TEE” sold out much faster than everyone expected. It was the moment when WASEW was truly born.

He hopes that everyone will feel the pleasure of selecting, purchasing, and wearing clothing. He aspires to instill in people the idea that clothing is a source of enjoyment.

While fashion trends may change with the times, WASEW is committed to delivering the same sense of excitement and anticipation to its customers. This is the core belief that drives the brand.